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Patterns of Digitization
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Dear Participant,

Since the introduction of information technologies and process automatization, no other development had greater impact and led to bigger challenges and opportunities at the same time for entire industries then the digital transformation. Digital transformation is aiming at rethinking the role and value of data and putting this in the core of business strategy and operations. It is already starting to reshape entire segments of our society and industries of every type: communication, retail, and increasingly healthcare, medicine, agriculture, and manufacturing. Few companies seem to reach front-runner-status in the process of digital transformation, where the majority seem to lag behind.

The objective of this survey is to obtain answers to the most important research question; how can these companies accelerate the process of repositioning and reshaping their business and enter into the digital economy?

We are looking for the best practices and patterns for different types of companies and industries; including identifying state-of- the- art approaches at both the corporate and functional level. We propose that companies follow a transformation roadmap in order to become digital businesses. The roadmap consists of three strategic phases: 1.) To initiate the transformation, 2.) A corresponding design phase required to shape the new business system, followed by 3.) The phase needed to scale the new business model. (See Patterns of the Digital Transformation Process figure below.)

This study focuses on the first two of these phases – the Initiation Strategy and Design Strategy. With your valuable support, we are trying to identify patterns of best practices in these phases to help companies begin the development of a successful digital transformation roadmap.

As an appreciation for your participation in this study, we will develop a personalized benchmark for participants who fully complete the survey.

We very much appreciate your support, many thanks for your efforts in advance!